Chafur is the only wet feeder that delivers fresh, room temperature wet food meals for up to a week.
All images of Chafur are prototype images, not the final retail product.
This is a prototype demonstration. Final product will space the packets so an empty packet completely rolls up inside Chafur as the next packet loads into place.
Chafur’s Patented Pet Food Packet Belt
Fourteen 3oz pet food packets are on a belt feed to provide 7 days of breakfast and dinner feedings for your pet. Each packet is sealed fresh until use. Empty packets roll up inside the unit for easy removal and replacement.
Loading Chafur is as easy as
Load the box of food packets into Chafur’s belly.
Run the first food pouch to the rollers and the feed sheet through the rollers.
Spool the spindle to attach the feed sheet.
That’s it! Chafur is loaded and ready to feed your pet twice a day for a week.
The Keurig Business Model
Users buy the unit once, but the true Lifetime Customer Value is from filling the device repeatedly over time with proprietary pet food.
Year 1: $1,350 gross revenue
Year 2+: $1200 gross revenue
(assuming a unit price of $150 and a box of feed belt pouches at $20 with usage at 2 feedings per day for 10 months per year)
Only Chafur Feed Belt Packets will work in the unit.
Usage based subscription means more users on automatic payment
